Ticks, YUCK Website & Branding

Aravah needed an online presence for her new tick removal kit, but she had no established brand identity or cohesive visual messaging. Without a clear brand, it was difficult to communicate the product’s purpose, safety, and benefits to potential customers, making it harder to build trust and drive sales.

I created the full branding for Ticksyuck, including logo design, color palette, typography, imagery, and tone of voice. I ensured all elements aligned to convey trust, safety, and approachability while making the product memorable and distinctive. I also applied this branding across the website, creating a cohesive visual experience that clearly explained the product’s purpose and guided visitors through the purchase process.

Behind the scenes, I integrated search engine optimization (SEO) and local discovery strategies so the site could be both beautiful and found.

• Full website and visual design

• Logo creation and cohesive brand direction

• Color palette and typography

• Copywriting and editing to match his clinical voice and values

• SEO strategy and implementation

• Business card design

• Square backend setup, forms, and domain configuration

The new branding gave Ticksyuck a professional and approachable online presence that effectively communicates the kit’s benefits. Visitors can instantly understand the product, feel confident in its safety, and are more likely to engage and purchase. The cohesive identity sets the foundation for marketing growth and brand recognition in the health and wellness space.