I created a full custom website that visually and linguistically reflects AARP Innovation Labs work in the age-tech startup eco system.
-
AARP Innovation Labs was doing groundbreaking work at the intersection of aging and technology — but they had zero online presence seperate from the AARP mothership. They needed a site that could speak credibly to startups, partners, and the broader age-tech ecosystem.
-
A full custom website that visually and linguistically captures the energy and rigor of their work — designed to position AARP Innovation Labs as the leading force in age-tech innovation.
Behind the scenes, I integrated search engine optimization (SEO) and local discovery strategies so the site could be both beautiful and found.
-
Full website and visual design
Photography
Logo creation and cohesive brand direction
Color palette and typography
Copywriting and editing to match the beauty of the properties
SEO strategy and implementation
Squarespace backend setup, forms, and domain configuration
End-to-end — concept to launch. I led design and copy while collaborating across brand, legal, and member services to ensure the final product was both bold and aligned with AARP's standards.
-
A site that finally matches the ambition of the work — giving the Innovation Labs a credible, compelling home in the age-tech startup ecosystem and a place where startups can engage directly.
